Rivermont Pizza
Brand Identity Project
For this project, I created a new identity package for Rivermont Pizza, a beloved local pizza joint and bar. For the redesign, I opted for a green, red, and blue color palette that contrasts well and grabs the attention of the viewer. For the logo, I chose to keep it simple and uncomplicated in order to give the feeling of a classic and memorable design that still matches the edgy and youthful vibe of the restaurant. I also intend for the logo to serve multiple purposes, whether placed on a professional letterhead or printed on a casual
t-shirt, the logo will always blend seamlessly.